I thank Shirley Harring for forwarding me the link here. I have read and agree with each and every point. I have encountered many of these scenarios in my work in organic farm education, mostly in viticulture. In my experience gaining boots on the ground credibility to build report and bridge the communication divide has been essential. Secondly an achievable incremental education and adoption process that is based on a spectrum of agroecology (the term used in the wine industry is sustainability) was the best method I found to convert industrial farmers. This Sustainable Australia Winegrowing program was backed up with a marketing campaign and organic viticulture profitability reports from other (credible ‘green’) countries, namely NZ. It’s certainly a multipronged approach.