Interesting article about research trials of different messages for getting students to eat fruit and veg in a university cafeteria setting:
“Researchers from Stanford commandeered the vegetable section of a large university cafeteria, and labeled the veggies with language designed to highlight various aspects of the dish: At some meals they highlighted the indulgent nature of the dish; at others they labeled to show that the dish lacked bad things or to spotlight potentially positive health effects. For example, beets were labeled variously as “Dynamite chili and tangy lime-seasoned beets,” “Lighter-choice beets with no added sugar,” and “High-antioxidant beets.” People chose the indulgently labeled dishes 41 percent more often than dishes with the “healthy restrictive” label and 35 percent more often than the dishes with the “healthy positive” labels. They also ate more of them.”