These notes were taken from a group discussion session at the Food Sovereignty Convergence in Canberra, 23/24 November 2017.
- Focus on the ‘swinging eaters’ rather than the mainstream?
- What are the first steps? We might be able to change behaviours a little bit at a time.
- Multi prong approach- agriculture, gardening, physical place, internship, engage local council, media (newsletter etc.), continual messaging
- $20 garden beds engage the fringe- think they have no money to grow their own
- SAGE – Sustainable Agriculture and Gardening, Eurobodalla.
- Help them articulate what they’re doing with their friends
- Tangibility has a huge impact.
- It starts at an early age- ‘why are we doing this mum?’
- Costa is great at this
- High school is an activities desert. Primary school has lots of wonderful things going on.
- There needs to be investment in the curriculum to support the programs + resources.
- It’s been done wrong before: Organics going mainstream
- Sound bite structure ‘it’s about health’. NOT gradual, over time
- We need to think long term and short term.
- The conversation around soil is raising. Healthy soil = healthy communities
- We’re showing we’re listening to traditional owners.
- User journey: cooking > eating > growing > fair food warrior
- Farmers markets are not a silver bullet
- Permanence:
- Melb farmers market organising a permanent food hub for orders, deliveries + collection, Food Connect in Brisbane, Pocket City Farms in Sydney
- Maps exist- how to get the word out? Open Food Nework, Fair Food Forum, Q+A, info reservoir.